Owner Mars Australia Pty Ltd ACN: 008454313

Service Baker & Mckenzie

Various The applicant claims the colours BLUE and GOLD as an essential element of the mark as depicted in the representation attached to the application form.*

Class 31 Live animals, birds and fish; cuttlefish bone, bones for dogs, products for animal litter, fresh fruits and vegetables; foodstuffs for animals, birds and fish excluding horse feed, and additives for such foodstuffs, excluding additives for horse feed; edible chews for animals, excluding edible chews for horses

Class 35 Market research services and marketing studies in the field of consumer goods; advertising; public relations; radio and television advertising and commercials; rental of publicity material; distribution of samples; provision of statistical information; business management and organisation consulting; business management assistance; dissemination of advertising materials; cost price analysis; demonstration of goods and distribution of samples; services in assisting and advising the management of undertakings in organising and maintaining systems for the storage, processing, handling and retrieval of data; computerized shelf management all being in respect of or associated with animals, birds, fish and/or reptiles kept as pets

Class 41 Educational, advisory and entertainment services in connection with the selection, care, nutrition, training and showing of pets; services for animal training; promotion of socially responsible pet ownership; organisation of and provision of information and materials regarding pet shows and pet exhibitions; production of cinefilms, films, videos, records, forms, posters, brochures and literature all relating to animals, birds and fish; training in computer and data processing techniques; sales training services; publishing of texts related to pet animals for use in and by the media; lending services related to such aforementioned texts