Owner Tumblr, Inc. a Delaware corporation

Convention US, 31 Mar 2012

Service Corrs Chambers Westgarth GPO Box 9925 SYDNEY NSW 2001 AUSTRALIA

Class 9 Computer software to enable uploading, downloading, accessing, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information via computer, the Internet and other communication networks; computer application software for mobile devices, namely, software to enable uploading, downloading, accessing, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information via computer and communication networks; downloadable electronic publications, namely, journals featuring user-specified content in the field of general interest; downloadable software for computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices in the field of social networking; downloadable software in the nature of a mobile application for use with computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices; computer software development tools; computer software for use as an application programming interface (API)

Class 35 Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, Internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; on-line advertising and marketing services for others

Class 38 Telecommunication services, namely, providing online and telecommunication facilities for real-time interaction between and among users of computers, mobile and handheld computers, and wired and wireless communication devices; providing an online community for users to share information, photos, music, audio and video content, to get feedback from their peers, to form virtual communities, and to engage in social networking; telecommunications services, namely, enabling users to electronically transmit messages, text, multimedia content, music, videos, audio, animation and images via a global computer network; providing online communications links which transfer website users to other websites; peer-to-peer photo sharing services, namely, electronic transmission of digital photo files among Internet users; delivery of digital music by electronic transmission

Class 41 Electronic publishing services, namely, publishing of online works of others featuring electronic media, multimedia contents, videos, movies, pictures, images, text, photos, user-generated content, and related information via the Internet and other communications networks; electronic publishing of blogs of others; electronic publishing services, namely, publication of text and graphic works of others via computer and communications networks in the fields of entertainment, education, social, political, cultural, economic, scientific and general interest; publishing of electronic publications; providing on-line journals, namely, blogs featuring user-defined content; arranging, organizing, conducting, and hosting social entertainment events

Class 42 Non-downloadable software and related Internet and social networking services; application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; providing temporary use of non-downloadable software applications for social networking, creating a virtual community, and transmission of audio, video, music, photographic images, text, graphics and data; providing a web site featuring technology that enables users to upload and share video, music, photos, text, graphics and data; maintaining blogs for others

Class 45 Internet based social networking services allowing users to communicate and share, store, transmit, view, and download text, images, audio and video content, and other multimedia materials; online social networking services; providing a website on the Internet for the purpose of social networking