Owner Booyah, Inc.

Convention US 20 April 2010 85018199

Service Spruson & Ferguson

Filing Date 8 July 2010

Class 9 Computer game software, video games, online games, and game related applications; downloadable video game software; downloadable video game software for use on mobile telephones, smartphones, pagers, mobile and handheld computers, PDAs, and other mobile and handheld communications devices; computer software, namely, software development tools for the creation of mobile and internet applications and client interfaces; telecommunications and social networking software for use in connection with online social games and for transporting and aggregating voice, data and video communication across global computer networks; computer software for creating virtual communities and for creating and interacting with other metagame players via digital personas and avatars; computer software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information regarding the fields of virtual communities, electronic gaming, entertainment, and general interest via the Internet or other communications networks with third parties; downloadable virtual goods for use in online virtual worlds

Class 35 Advertising services, namely, promoting the goods and services of others online and via mobile and handheld wireless communications devices; arranging and conducting incentive reward programs that promote the sale of goods and services of others; promoting the exchange of information and resources between and among registered participants in the field of social gaming to achieve personally-defined and group-defined goals, pursuits and challenges in the field of social gaming and online social gaming; online retail store services featuring downloadable sound, music, image, video, and game files, books, music, toys, games, clothing, and souvenir items; online retail store services featuring virtual goods, namely, clothing, accessories, land, buildings, objects, tools, characters, and currency; providing recognition and incentive awards whereby participants in augmented reality and social gaming can earn virtual rewards for demonstrating extraordinary skill or excellence regarding user-defined goals and group-defined goals

Class 41 Entertainment services, namely, providing temporary use of non-downloadable video games; entertainment services, namely, providing online, non-downloadable virtual items, characters, land, and currency, for use in virtual environments created for entertainment purposes; computer games and gaming services provided via an internet website portal; providing information online relating to computer games and computer enhancements for games; entertainment services, namely, providing virtual environments in which users can interact through social games for recreational, leisure, or entertainment purposes; entertainment services, namely, organization of social gaming services; entertainment services, namely, providing non-downloadable audio, video and graphics to mobile communications devices via wireless networks and a global computer network; entertainment services, namely, conducting contests; online journals, namely, blogs featuring user-defined content regarding games, gaming, social networking, and virtual communities; providing online electronic publication (non-downloadable) in the fields of mobile and wireless communications, wireless communications software, social networking, creating digital personas and avatars, mobile and online communication methods and services, video games, software, and online games

Class 42 Computer services, namely, designing an online community for registered users to participate in discussions, competitions, and individual and group challenges, showcase and improve their skills, get feedback from their peers, form virtual communities, and engage in social networking; hosting a computer site (web site) for computer games and social networks; hosting a computer site (web site) featuring non-downloadable software tools for use in accessing, playing, and tracking performance of computer games; application service provider featuring software for social networking and video games, and to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information via the Internet