Owner Cheeky Food Group (Aust) Pty Limited ACN/ARBN 128 554 030

Service Hynes Lawyers PO Box 196 FORTITUDE VALLEY QLD 4006

Filing Date 27 January 2011

Class 9 Electronic publications; downloadable electronic publications; online downloadable photographs, videos, sound recordings, books and newsletters; printed publications in electronically readable form; multimedia publications; computer software; computer software programs; computer software products; computer software packages; interactive computer software; computer software for educational use; educational apparatus; educational programmes; computer programs; computer programmes stored on discs; computer data in recorded form; pre-recorded data compact discs; prerecorded audio and video compact discs (CDs and DVDs); audio recordings; music recordings; video recordings; motion pictures; animated films; animated cartoons; digital music provided from MP3 web sites on the Internet; MP3 players; electronic dictionaries; dictionaries in electronically readable form stored on computer programmes; computer databases; teaching apparatus and instruments; including instructional materials sold together with the aforesaid goods, accessories, parts and fittings for all the aforesaid goods allowed in this class

Class 16 Paper, cardboard and goods made of these materials, not included in other classes; printed matter including but not limited to books, reference books, text books, newsletters, magazines, newspapers and periodicals; food and beverage preparation publications, books, manuals, guides and instructional materials; cook books; recipe books; food and beverage menus, menu covers, menu folders; food and recipe journals; recipe cards, recipe card boxes; food preparation and recipe binders; binders, binder inserts, binder cards; printed country and travel guides and information; printed information in relation to food, foodstuffs, food ingredients, restaurants, menus, wine and alcoholic beverages, and accommodation providers; pamphlets, leaflets, brochures and flyers; stickers; book marks; printed stationery; adhesive printed labels; printed documents; printed forms; printed reports; printed guides; printed manuals; printed course materials; student and apprentice workbooks, exercise books; stationary being pens, pencils, pencil sharpeners, markers, highlighters, erasers, staplers and rulers; pencil cases; paper table linen and table covers; serviettes, napkins; placemats in this class; coasters in this class; paper party supplies, namely paper napkins, place mats, gift wrap and ribbons, table covers of paper and paper bags; paper towels; bags in this class including merchandise bags; including instructional materials sold together with the aforesaid goods, accessories, parts and fittings for all the aforesaid goods allowed in this class

Class 21 Household and kitchen utensils, implements and containers; kitchenware; bakeware; tableware and dinnerware (other than knives, forks and spoons); serveware (other than knives, forks and spoons); articles for use in cooking, baking, food preparation and food service; glassware, porcelain and earthenware not included in other classes; articles for cleaning purposes; unworked or semi-worked glass (except glass used in buildings); bottle openers; corkscrews; cocktails shakers and mixers; ice buckets, ice bucket stands; including instructional materials sold together with the aforesaid goods, accessories, parts and fittings for all the aforesaid goods allowed in this class

Class 25 Clothing, footwear and headgear; aprons; chefs attire; accessories allowed in this class; all of the aforementioned excluding underwear, undergarments, lingerie or intimate apparel; including instructional materials sold together with the aforesaid goods, accessories, parts and fittings for all the aforesaid goods allowed in this class

Class 35 Distribution of goods (not being transport services) (agent, wholesale, representative services, by any means); wholesale; retail; sales by any means; advertising, marketing, promotion and public relations; preparation of advertising matter and materials; publication of advertising matter and materials; operation, supervision and management of party plans, loyalty programs, sales and promotional incentive schemes; discount services (retail, wholesale, or sales promotion services); customer support services; opinion polling; compilation and maintenance of directories, mailing lists including such lists compiled and maintained via the global computer network; business referral service; event management services; telephone and online ordering of goods; arranging and conducting of trade shows, conferences and exhibitions for commercial purposes; on-line promotion on a computer network; franchising services; business management; business administration; business planning; business development; business advise and advisory services; advisory services relating to customer service; business efficiency studies and business data analysis services; dissemination of commercial information; distribution of prospectus; importing services; exporting services; accounting, book keeping; providing information, advisory and consultancy services, including by electronic means and via a global computer network, about all of the aforesaid services

Class 41 Education and training services; arranging, conducting and providing education and training courses, workshops, conferences, seminars, exhibitions, festivals, entertainment and cultural events; provision of education, training and entertainment facilities, provision of kitchens and kitchen facilities for cooking classes; entertainment services, live entertainment; arranging, organising and conducting entertainment; management of events; arranging, organising and conducting cooking schools, cooking classes, food preparation classes, seminars and courses; management of cooking schools, cooking classes, food preparation classes, seminars and courses; team building events, being education, training or entertainment events; mentoring and coaching services; publishing services; publication of educational materials; publication of printed matter; publishing by electronic means; publication of multimedia material on-line; providing information, advisory and consultancy services, including by electronic means and via a global computer network, about all of the aforesaid services

Class 43 Preparation and provision of food and beverages; arranging for the provision of food and drink; hospitality services; catering services; restaurant services; banqueting services; bar services and provision of alcohol; rental of chairs, tables, table linen, glassware, cutlery, crockery, serving equipment, cooking and catering equipment; provision of chefs, cooks and food preparation staff; waitressing, bar tending; provision of conference, convention, function and exhibition facilities; providing information, advisory and consultancy services, including by electronic means and via a global computer network, about all of the aforesaid services