Owner Pets Family Pty. Ltd. ACN/ARBN 139 509 774.

Service Roger Syn & Co. Patent & Trade Mark Attorneys PO Box 777 GLEN WAVERLEY VIC 3150

Filing Date 20 October 2009

Class 35 Direct marketing; marketing; product marketing; distribution of goods (not being transport services) (agent, wholesale, representative services, by any means); distribution of samples; consultancy relating to sales promotions; livestock sales services; sales promotion (for others); sales promotion services; sales promotion through customer loyalty programmes (for others); sales promotions at point of purchase or sale (for others); sales promotions through customer loyalty programmes (for others); export-import agency services; import agency services; import services, not being transport services; import-export agencies; import-export agency services; pet sales services via pet shops; advertising; advertising services provided by television; advertising services provided over the Internet; advisory services relating to advertising; arranging exhibitions for advertising purposes; business advice relating to advertising; business consultation relating to advertising; conducting exhibitions for advertising purposes; consultancy relating to advertising; direct mail advertising; direct market advertising; dissemination of advertising material; dissemination of advertising matter; event management services (organization of exhibitions or trade fairs for commercial or advertising purposes); franchising services (group purchasing, group advertising); organisation of trade expositions or shows for commercial or advertising purposes; organisation of trade fairs for commercial or advertising purposes; outdoor advertising; promotion (advertising) of business; discount services (retail, wholesale, or sales promotion services); management of a retail enterprise for others; presentation of goods on communication media, for retail purposes; retail sale of prepared meat and meat products (butcher's shop); retail services; retailing of goods (by any means); supermarket retailing; advertising by mail order; compilation of direct mailing lists; compilation of mailing lists; direct mail advertising; administration of businesses; advisory services for business management; business administration consultancy; business advice; business advice relating to franchising; business advice relating to marketing; business advisory services; business advisory services relating to the establishment of franchises; business advisory services relating to the management of businesses; business advisory services relating to the operation of franchises; business assistance; business assistance relating to franchising; business consultancy; business consultancy relating to franchising; business consultancy services relating to manufacturing; business consultancy services relating to marketing; business consultation; business enquiries; business information; demonstration of goods; demonstration of goods for advertising purposes; demonstration of goods for promotional purposes; providing information, including online, about advertising, business management and administration and office functions; livestock auctioneering services; commercial information services provided by access to a computer database; compilation of information into computer databases; computer assisted business information; computerised compilation of customer indexes; computerised compilation of order lists; computerised compilation of stock control records; computerised data processing; computerised data verification; computerised database management; computerised inventory control; computerised inventory preparation; location and tracking of goods by computer; online advertising on a computer network; online promotion on a computer network; systemization of information into computer databases; stock and station agencies (buying and selling of goods); wholesaling, retailing, advertising, exportation or importation services of any one of the following: chemical preparations for aquarium water (other than pharmaceutical), chemical products for aquarium water (other than pharmaceuticals), chemicals for use in aquariums (other than pharmaceuticals), reconstituted sea water for aquariums, birdlime, deodorants for pets, shampoos for pets, attractants for pet animals, dog food additives for medical use, dog food additives for veterinary use, dog lotions, dog washes, preparations for use as additives to foodstuffs for dogs (minerals), preparations for use as additives to foodstuffs for dogs (trace elements), preparations for use as additives to foodstuffs for dogs (vitamins), repellents for dogs, vitamins for dogs, cat repellents, catnip spray for attracting cats, preparations for use as additives to foodstuffs for cats (minerals), preparations for use as additives to foodstuffs for cats (trace elements), preparations for use as additives to foodstuffs for cats (vitamins), repellents for cats, chemical preparations (pharmaceutical) for the treatment of fish in aquarium water, chemical products for aquarium water (pharmaceuticals), chemicals for use in aquariums (pharmaceuticals), common metal bands for the identification of pet animals, pet doors of metal, chains for dogs, dog doors of metal, cat doors of metal, cat flaps of metal, bird baths (structures of metal), cages for birds and animals of metal (structures), common metal bands for the identification of birds, aerating pumps for aquariums, pumps for aerating indoor aquariums, dog whistles, aquarium thermostats, aquarium aerating apparatus, aquarium filters, aquarium filtration apparatus, aquarium heaters, aquarium lamps, aquarium lights, filters for aquariums, filters for use in aquariums, heating apparatus for aquariums, lighting for aquariums, protein skimmers being water purification apparatus for aquariums, absorbent nappies of cellulose for pets, absorbent nappies of paper for pets, cardboard articles for pets, containers of cardboard for the transportation of pet animals, printed matter relating to pet animals, scoops made of card for the disposal of pet excrement, scoops made of paper for the disposal of pet excrement, bags and paper or cardboard apparatus for collection and disposal of dog and other animal faeces and droppings, containers of cardboard for the transportation of aquarium fish, clothing for pets, coats for dogs, collars for dogs, dog coats, dog collars, faeces collection bags for dogs and horses (animal clothing), animal catching poles and nooses (restraints), coats for cats, collars for cats, pet doors not of metal, dog doors not of metal, cat doors not of metal, aquarium gravel, aquarium sand, aquariums (structures), bird baths (structures not of metal), cages for birds and animals not of metal (structures), non-metallic bird baths (structures), beds for domestic pets, beds for household pets, carriers for transporting domestic pets (other than cages), feeding mats for domestic pets, hutches for pets, kennels for household pets, materials for use as beds for domestic pets, nesting boxes for household pets, pet cushions, dog houses (kennels), dog kennels, beds for birds, brushes for grooming pet animals, cages for household pets, containers for pet food, covers for cages for household pets, food bowls for pets, food containers for pet animals, litter boxes (trays) for pets, litter scoops for use with pet animals, litter trays (for pets), plastic containers for dispensing drink to pets, plastic containers for dispensing food to pets, restraining cages for household pets, wire cages for household pets, indoor fish tanks, aquarium equipment being feeding or breeding traps, aquarium hoods, aquariums, aquariums (indoor), bird baths, bird feeders, birdcages, containers for domestic birds, food containers for birds, litter trays for birds, perches for birds, rings for birds, nets for birds, toy petrol supply apparatus, toys for domestic pets, toys for pet animals, imitation bones being playthings for dogs, imitation bones being toys for dogs, toy dogs, toys for dogs, toy cats, toys for cats, toys for birds, aromatic sand for pets (litter), beverages for pets, pet animals, pet food, sanded paper for pets (litter), bones for dogs, canned foods for dogs, chewing bones for dogs, dog biscuits, dog food, food for dogs, canned foods for cats, cat food, cat litter, catnip (fresh), food for cats, fish eggs for hatching, fish spawn, live fish, fishing bait (live), fishmeal for animal consumption, food for aquarium fish, food for fish, live fish, food for aquarium fish, bedding material for birds, bird food, cuttle bone for birds, food for birds, live birds, sanded paper for use in bird cages