Owner THE CUSTOMER SERVICE INITIATIVE PTY LIMITED ACN/ARBN 079 443 431

Service THE CUSTOMER SERVICE INITIATIVE PTY LIMITED PO Box 580 NORTH RYDE NSW 2113

Various The applicant has advised that the English translation of the LATIN word SERVUS appearing in the trade mark is SERVANT, SLAVE, ONE WHO SERVES.

Filing Date 10 March 2009

Class 9 Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for the production, recording, transmission or reproduction of sound or images; magnetic tapes and discs adapted for the recordal, storage, manipulation, processing and retrieval of data; magnetic and optical data carriers and recording discs in the form of CD-ROMs, discs, compact discs, diskettes, ROM-chips, RAM-chips, and other forms of magnetic media containing information for retrieval purposes; tapes, audio tapes and video tapes both blank and pre-recorded; pre-recorded programs on magnetic tape, discs and videotape; instructional audio tapes and videotapes; computers, computer hardware and firmware, computer apparatus, equipment and instruments; microprocessors, data processing apparatus and equipment, computer memories and memory apparatus; peripherals, peripheral devices and peripheral equipment for computers including printers, modems and scanners; computer software and software systems; computer programs; computer programs recorded on tapes, cards, discs and other recording media; applications software together with instruction manuals sold therewith; computer software and computer programs relating to planning, management and administrative applications and tasks; computer programs relating to business planning, business management, business administration, office management and office administration; computerised modelling, analysis, planning and forecasting programs; programs intended for application in relation to the conduct of fields of business practice in a professional manner including business planning, auditing, office management, client support and customer service; management and administration software for businesses, associations, companies, partnerships and professional practices; computer programs for the processing of information and data; databases, computerised customer records and checklists; the aforesaid goods excluding personal computer switching devices which function as switches for keyboard, video and mouse

Class 16 Paper, cardboard and goods made from these materials, not included in other classes; printed matter; written reports, assessments and evaluations; books, text-books, booklets, pamphlets, brochures, leaflets, circulars, newspapers and newsletters; directories, guides, manuals, catalogues, programmes, notices and publications; instructional and teaching materials (except apparatus); instructional materials of a printed nature, technical and educational literature; instruction manuals, training manuals; computer programs in hard-copy or printed form, software printouts; technical, educational and instructional software included in this class; promotional and publicity materials (being printed matter); signs, posters and banners; bookbinding material, photographs; stationery including letterhead, invoices, receipts, vouchers, dockets, labels, tags, decalcomanias; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching materials (except apparatus); plastics materials for packaging (not included in other classes); printers' type; printing blocks

Class 35 Advertising; promotional services including the preparation and issuing of publicity materials, publications and releases and the supervision of promotional campaigns; the arranging, organizing and conduct of trade fairs, trade shows, displays, exhibits and demonstrations; business management; business administration; professional, advisory and consultancy services included in this class in relation to the design, development, implementation, supervision and support of business planning and business systems; services pertaining to the establishment, operation, management and conduct of a business advisory service or bureau; management organization and consultancy services relating to the conduct of business affairs; business advisory, appraisal, management, assessment, organization and administration services; the devising and conduct of business development and business enhancement schemes and programmes; the implementation and co-ordination of business management strategies and business performance measures; the development and implementation of marketing policies, approaches and initiatives; the provision of professional practice management and business development systems pertaining to the establishment and maintenance of improved customer relations and enhanced customer service and the promotion and marketing of same; the conduct of business quality assurance and business quality management programmes and in relation to same; the provision of guidance and advice in relation to the operation and optimization of marketing programmes and strategies; professional consulting services relating to customer service management and the enhanced marketing of goods and services to customers and third parties; the conduct of customer incentive schemes, customer loyalty programmes and marketing programmes; the conduct of consumer awareness duties; customer satisfaction indexing and assessment; consumer sampling and consumer surveys; personnel and human resources management; efficiency expertise services; the carrying out of organizational reviews; services pertaining to the devising, implementation and practical application of business systems, business solutions and business plans; the design and implementation of customer awareness programmes, systems and strategies for companies, businesses and individuals; consultation and advice in the planning, designing, structure, management and operation of businesses and organisations; the provision of business planning facilities and resources; the provision professional expertise and technical advice in relation the conduct of businesses and the improved performance same; the inspection, testing, analysis, assessment evaluation of data, business systems, organizations and management practices; the provision of assistance, guidance and planning to businesses, organizations and individuals including the submission of suggestions, proposals, plans and schemes; research, investigation, enquiry and evaluation services; the conduct of enquiries, research analysis; business information and commercial information services; the preparation, compilation, analysis, interpretation and evaluation of business information, data, reports and studies; the preparation of reports, studies and documentation; the conduct of market surveys and the interpretation of same; the carrying out of feasibility studies; public relations services; strategic planning methods and systems and the analysis, evaluation and assessment of same; the planning and implementation of business systems and business methods; the provision of business facilitation, planning and guidance; business communication services; the marketing and selling of products, materials and accessories used for business advisory purposes including books, manuals, notes and other publications, stationery, computer software, video recordings, audio recordings, compact discs and digital versatile discs; the providing of assistance and advice in relation to the organization, management, operation and evaluation of business and commercial enterprises and activities; project management and project supervision; computer database services in this class; franchising services; services relating to the conduct, organization and management of franchising and franchised outlets; the appointment, organization, conduct and operation of franchisees and licensees, the management of the business affairs of franchised and licensed operations, and the provision of franchising and licensing advisory and consultancy services in respect of same; business management, advisory and support services included in this class; all the foregoing being business services

Class 41 Education and entertainment services; the provision of instructional, educational, training and entertainment activities in relation to business management and the conduct and operation of businesses and organisations; educational and training services involving the provision and exchange of information; practical training and instruction services; the provision of training to companies, businesses and individuals in relation to business skills, business management and administration, and customer service; training and instruction pertaining to the implementation of business and management systems, techniques and methods; training in business and organisational practices, skills and techniques and in the development and enhancement of customer relations; instruction in improved business performance and enhanced efficiency and the methods for achieving same; the conduct of management training programmes; instructing organisations and individuals in relation to improved skills and enhanced performance in recognising and meeting the needs and requirements of customers; teaching and instructional services; the arranging, organising and conduct of seminars, classes, workshops, sessions, conferences, forums, conventions, courses of instruction, meetings, tutorials, programmes, lessons, training activities, exhibitions and demonstrations; the arranging of venues, sites, locations and facilities for instructional and training purposes; the preparation and organisation of training programmes and services pertaining to the conduct of courses and the giving of instruction; the provision of teaching, training and instruction services and the making available of teachers, trainers and instructors; the provision of training information; development and dissemination of educational and instructional materials in the field of business management; the preparation, compilation, production, publication and distribution of printed matter, texts, books, manuals, course materials, notes, papers, guidelines, checklist publications, magazines, journals, newsletters, circular bulletins and pamphlets; the production and dissemination of electronic and multi-media publications for education and entertainment purposes including the production of video audio tapes, compact discs, digital versatile discs, on-line journals and computerised information sources; assessing and evaluating educational competence by means of the conduct of testing, assessment, evaluation and examination

Class 42 Professional, consultancy and advisory services in relation to the design and development of computer hardware and software; the conduct of quality assurance and quality management programmes and the provision of accreditation or certification schemes in relation to same; research, investigation, enquiry and evaluation services related to technical matters; the preparation, compilation, interpretation and evaluation of technical information and data; the preparation of reports, studies and documentation on technical matters; the carrying out of feasibility studies on technical matters; computer programming services; consultancy, advisory and technical services pertaining to the devising, writing, development and provision of computer software and computer programs and the use and application of same; the giving of professional advices in relation to the use of applications software; computer database services in this class; computer services including computer programming and computer hiring, rental and timesharing