Owner First Data Corporation

Convention US 30 April 2008 77461981

Service Davies Collison Cave

Various Convention priority claimed: 30 April 2008, United States of America, No. 77461981 in respect of DATA PROCESSING SERVICES IN THE FIELD OF CHECK, CREDIT, DEBIT, STORED VALUE AND ELECTRONIC BENEFITS TRANSFER CARD TRANSACTIONS AND PAYMENTS; BOOKKEEPING AND D

Filing Date 12 May 2008

Class 35 Data processing services in the field of check, credit, debit, stored value and electronic benefits transfer card transactions and payments; bookkeeping and data processing in the field of employee benefits and pension plans; advertising services, namely, selective insertion of promotional and informational materials into mailings; advertising and marketing services, namely, direct mail, development and creation of brochures, sales support communications and other promotional materials; marketing services for others, namely document formatting and providing a common gateway to manage and format marketing campaigns across delivery channels including print, email and over a global computer network; marketing and advertising services for others, namely offering onscreen advertising on automatic teller machines (ATMs); mail processing services for others; business management, namely, information and workflow processing management services; business administration services, namely, computerized order processing and inventory management; developing and implementing electronic commerce capabilities for clients via a global communications network and automated teller machines; business services, namely, preparing and issuing statements of financial accounts, tracking information sent in mailings and issuing mailings based on account activities; providing business information management services, namely managing a database of business information and data and preparing models, reports and correspondence based on such information for use in management activities and in customer mailings; business services for others, namely, database modeling, scoring and information services for card issuers, deposit banks, and other direct marketers; business investigations, namely, applicant background screening services; accounts receivable management services, namely, preand postcharge of collection services; operation of customer call centres and technical assistance; customer care services over the phone and over a global computer network; in-bound and out-bound telemarketing and automated information services; business services, namely, providing systems to resolve customer service inquiries for financial institutions and merchants; disputes management system for handling disputed transactions on credit and debit cards; administration of incentive reward and promotional programs for financial institutions and merchants to generate customer loyalty; promoting the sale of the goods and services of others by distribution, processing, fulfillment and redemption of electronic coupons over a global computer network, with redemption in the form of a credit to consumer?s credit card; business research services, namely, analysis of financial data and information for comparison to industry standards