Owner Collins Book City Pty Ltd ACN/ARBN 127 821 961

Service Gadens Lawyers GPO Box 48A MELBOURNE VIC 3001

Various Advertisement of a series of trade marks. The FIRST COLOURED trade mark in the series of trade marks is depicted in the colours RED, WHITE and BLACK as shown in the representation attached to the application form.

Filing Date 2 January 2009

Class 16 Printed matter; publications; books; brochures; catalogues; journals; magazines and newspapers; calendars

Class 35 Advertising (including online and over a global computer network) services; business management services; business administration services; office function services; accounting; auditing services; bartering services; bookkeeping; bringing together for the benefit of others a variety of products enabling customers to conveniently view and purchase the products in a retailing, wholesaling or direct-selling forum (including online and over a global computer network); business research; compilation of information into computer databases; drawing up statements of account; displaying works of art for commercial (including sale) purposes including commercial exhibitions, shows and galleries; economic services; efficiency services; franchising services; lobbying services (promoting, publicising or otherwise representing the interests or concerns of others); marketing services; organisation of competitions, contests, displays, events, exhibitions, fairs, forums and shows for commercial, promotional or advertising purposes (not being education, training, entertainment, recreation or cultural purposes); price quotation services; procurement services for others; promotion services (including online and over a global computer network); publicity services including publication of publicity texts; retailing, wholesaling, sales promotion (for others), direct selling and distribution services (not being transport services); statistical information services; tax services (business management, business administration); administration, advisory, agency, appraisal, analysis, assistance, brokerage, consultancy, demonstration, dissemination, distribution, examination, evaluation, forecasting, information (including online and over a global computer network), investigation, management, organisation, quotation, planning, preparation, production; promotion (for others), referral, rental, research, support and updating services (all not being in other classes) in relation to all of the foregoing; all the foregoing including in respect of books and printed publications