Owner Build-A-Bear Workshop, Inc. incorporated in the State

Service Spruson & Ferguson

Filing Date 15 December 2008

Class 35 Retail store services and on-line retail store services; retail store services and on-line retail store services featuring plush and stuffed toys and clothing and accessories therefor

Class 38 Providing an on-line electronic bulletin board for transmission of avatar and user-based communications among computer users concerning topics of interest to children and their parents and caregivers; providing on-line chat rooms for transmission of avatar and user-based communications among computer users concerning topics of interest to children and their parents and caregivers; providing on-line delivery of audio, video, animated and multimedia content

Class 41 Operating and maintaining an on-line virtual world for entertainment purposes, namely, providing on-line virtual communities in the nature of interactive on-line computer games; entertainment services, namely, providing nondownloadable music, films, video clips, animation and other non-downloadable multimedia content; providing entertainment and educational services via the Internet, namely, learning games, non-downloadable videos, and electronic publications relating to a wide range of information on topics of interest to children and their parents and caregivers; and providing a virtual currency for transaction of virtual commerce

Class 42 Computer services, namely, hosting and creating on-line communities for registered users to form and participate in virtual communities, to engage in on-line social networking and to exchange and obtain entertainment and educational information concerning topics of interest to children and their parents and caregivers