Owner Anecdote Pty Ltd ACN/ARBN 110 455 233

Service AU-TRADEMARKS PO Box 384 Mortdale NSW 2223

Filing Date 27 November 2008

Class 9 Teaching apparatus and instruments; data processing equipment and computers; apparatus for recording, amplification, transmission or reproduction of sound or images; computer hardware, firmware and recorded software; computer peripheral devices; computer programs and software including downloadable programs and software, recorded programs and software, web based software applications, programs and software sold and distributed online, computer software together with manuals sold as a unit; computer software for use in training and for the management of businesses; interactive computer software; electronic publications including those sold and distributed on line from databases, the Internet or from any other communications network including wireless, cable or satellite; compact discs; DVDs; virtual reality systems

Class 16 Paper, cardboard and goods made from these materials, not included in other classes; printed matter; printed publications; books; photographs; stationery; pens and pencils; instructional and teaching material (except apparatus); folders; manuals and handbooks; newsletters; note books and pads; pamphlets; pictures; posters; stickers, decalcomanias, calendars, paper banners; paper coasters

Class 35 Business management; business administration; accounting services; cost price analysis; business appraisals; business management assistance; auditing including process and efficiency auditing; professional business consultancy; business management consultancy; commercial or industrial management assistance; compilation and systemisation of information into computer databases; efficiency experts; providing of information in respect of the preceding services, including the provision of such information over a global computer network, mobile phone or other multi-media receiving device

Class 41 Education; providing of training; arranging and conducting seminars, conferences, symposiums, workshops and practical training (demonstration); training consultancy; mentoring; educational and training services on the topic of business management; business management coaching, including providing live and online classes, workshops, seminars and conferences; writing for others (commissioned and custom writing); providing of information in respect of the preceding services, including the provision of such information over a global computer network, mobile phone or other multi-media receiving device