Owner Decision Intelligence, Incorporated

Convention US 22 May 2007 77187806

Various Convention priority claimed: 22 May 2007, United States of America, No. 77187806 in respect of COMPUTER SOFTWARE FOR DATA MINING, DATA QUERY, AND DATA ANALYSIS; COMPUTER SOFTWARE FOR USE IN MARKET BASKET ANALYSIS, CUSTOMER PURCHASE TRANSACTION ANALYSIS, P

Filing Date 7 November 2007

Class 9 Computer software for data mining, data query, and data analysis; computer software for use in market basket analysis, customer purchase transaction analysis, product affinity, purchase frequency, and customer analysis; computer software for use in contact optimization analysis, recommending marketing strategies, appropriate advertising

Class 35 Computational database marketing management consultancy using a new set of processes and technologies making marketing managers more operationally effective; identification of hard to find market segments in customers' data through unique clustering algorithms; identification of customers' propensity to engage in an activity through scoring algorithms; maximizing marketing return on investment while minimizing media risk through asset allocation solutions; optimization of customer campaigns to insure highest return on invested promotions; pricing optimization to provide everyday prices, retail markdown, and price promotions; supply chain intelligence solutions combining customer behavior and fulfillment activities; creation of marketing tools designed to increase client companies' knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy