Owner AOL Inc

Convention US 19 October 2007 77/308804

Service Spruson & Ferguson

Various Covention priority claimed: 19 October 2007, United States of America, No. 77/308804 in class (38) and No. 77/308800 in class (41).

Filing Date 31 October 2007

Class 9 Computer software, databases, and hardware for placement, dissemination, tracking, measuring and targeting of advertising and integrated multimedia content

Class 35 Advertising, marketing, and promotional services; placing, disseminating, tracking, measuring and targeting of advertising for others; providing a system of contextual hyperlinking between website content and the advertisements of others; advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioural information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting consumer research and market research; consulting services in the fields of advertising, marketing, and promotion; creation and preparation of advertising, marketing and promotional materials for others; promoting the goods and services of others through the electronic distribution of coupons and through the administration of incentive award programs, sweepstakes contests, promotional contests, and special offer programs; procurement services, namely, purchasing and managing advertising space for website owners, newsletter publishers, and e-mail publishers on Internet websites, in e-mail newsletters, and in Internet search listings; assisting website owners, publishers of email newsletters, and Internet search listing providers with interactive advertising; on-line trading services in the field of advertising in which seller posts website traffic to be auctioned and buyer bids for such traffic via the Internet; matching advertisers with advertising venues; providing search engine marketing services, strategies, and processes, in the nature of paid placement, paid inclusion, search engine optimization, keyword bid management, lead generation, and other performance-based online marketing; tracking and analyzing website traffic for use in the dissemination of targeted advertisements and marketing messages to website visitors

Class 38 Telecommunications services namely, transmission of integrated multimedia content and advertisements and instructions for use on global computer networks, the Internet, private networks using both wireline and wireless broadcasting technologies; electronic transmission of data, images, documents, messages, video and sound via computer networks; providing multiple user access to interactive computer networks; providing online computer network facilities for real time interaction and communication with other computer users; personal communications services; online chat rooms for transmission of messages, documents, images and data among computer users concerning shopping, music, arts, culture, food, politics, travel, technology, current events, geography, sports, movies, education, history and user defined topics of general interest; electronic store-and-forward messaging; electronic mail services; facsimile transmission; streaming of audio and video material via the Internet; broadcasting and transmission of radio programs, music, streamed and downloadable audio and video files via the Internet and other communications networks; transmission of customized email messages for others and issuing reports on the effectiveness and response rates as a component service

Class 41 Education and entertainment services namely, providing information, online bulletin boards and on-line journals, namely, blogs in the fields of shopping, music, arts, culture, food, politics, travel, technology, current events, geography, sports, movies, education, history and user defined topics of general interest via computer networks; news in the nature of current events reporting; producing customized electronic newsletters for others in the field of advertising and issuing reports on the effectiveness and response rates for such newsletters as a component service; a website featuring pre-recorded music, music videos, musical performances, photographs, commentary, reviews and related information; non-downloadable video and graphics presented to electronics communications devices via computer networks; computer games and video games via computer networks; on-line database featuring entertainment in the nature of characters, graphics, audio, text, still images, moving pictures, and animation to enhance the audio-visual and interactive capabilities of real time communications applications