Owner Cognito S

Service Cognito Software **** Street CARNEGIE VIC 3163

Various The applicant advises that the LATIN word COGNITO may be translated as RECOGNITION, KNOWLEDGE, IDEAS.

Filing Date 24 June 2005

Class 9 Computer software for business-to-consumer and business-to-business database marketing, namely for analysing, planning, building, testing, executing and tracking marketing campaigns, campaign management, marketing automation, customer relationship management, customer relationship marketing, customer communication and interaction management, customer and campaign profiling, data mining and olap, campaign performance reports and marketing reports, creating and managing customer lifecycle and customer relationship strategies

Class 42 Computer services being the installation, implementation and integration of software, and the provision of support and advice relating thereto, and the hosting of computer sites (being websites); application service provider services [including such services provided via an on-line local and global computer network]