PREDICTIVE PERSONALIZATION

Details for Australian Trade Mark No. 1051693 (hide)

Owner Mooter Pty Ltd ACN: 095933449

Service Shelston IP

Classes

Class 9 Computers and computer accessories; computer software, including computer software for analysing content of electronic publications, for determining and analysing content themes of electronic publications, for communicating electronic publication content themes to advertising databases, for matching electronic publication content themes with advertising, for analysing and predicting human cognitive behaviour, for matching human cognitive behaviour with advertising content, for profiling and predicting human navigation behaviour on individual workstations, personal computers and computer networks; computer software for searching, retrieving, indexing and organising information, including computer software for searching, retrieving, indexing and organising information within individual workstations, personal computers and computer networks; computer software for creating indexes of information, websites or other resources; computer software comprising semantic clustering; computer software comprising algorithmic matching programs; computer software for sorting electronic publication content by cognitive or psychographic variables

Class 35 Business and advertising services; business services in the fields of advertising and marketing, including determining and analysing content themes of publications for advertising purposes, providing publication content themes to advertising databases, matching publication content themes with advertising, providing advertising information, providing referrals to web sites and databases, matching human cognitive behaviour with advertising content; business and advertising consultancy services

Class 38 Providing access to navigation engines and search engines; providing electronic navigation and analytical services for obtaining information through electronic communication networks; providing information (including referrals to web sites and databases) via an electronic communications network; provision of search engine services; operating search engines; advisory services relating to search engines; consultation services relating to search engines

Class 42 Computer services, including design and development of computer software; computer services, including creating indexes of information, sites, and other resources available on computer networks; computer services, including searching and retrieving information on computer networks, providing multiple-user access to computer networks for the transfer and dissemination of information, linking to web sites of others; computer programming services; computer services including on-line personalised information services, information extraction and data mining, providing access to collections of information; computer consultancy services

Event Publications

12 May 2005 Application filed

10 May 2007 Application Lapsed

Legal

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1051694

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