Owner Interactive Advertising Pty Ltd ACN: 098842141

Service Interactive Advertising Pty Ltd

Class 35 Advertising and sale of advertising; interactive advertising holds a registered trademark 862263 for iTV - interactive taxi vision; iTV is a custom designed headrest that simply replaces the two front-seat headrests of taxis and features an interactive digital communications system; the two iTV headrests contain a high-brightness colour LCD screen and a printer, respectively; iTV plays real-time news and TV-like commercials to passengers in taxis in multiple languages, and can facilitate a voice-call connection directly with advertisers shown on the screen; iTV also prints details and/or promotional offers of advertisers shown on the display; iTV has now been differentiated via the iTV platinum and iTV classic brands which reflect a general product differentiation in the taxi industry between the regular taxi fleets and a more exclusive limousine type taxi aimed at a corporate and affluent clientele (such as the silver service taxis); the operational function of iTV across both brands is identical, but the enclosure and finishing trim of iTV platinum has a more elegant, leather bound and brushed steel look and feel; the content displayed on iTV platinum is pitched more towards the corporate clientele transported by these premium taxi brands