Determining relative effectiveness of media content items

Details for Australian Patent Application No. 2010221698 (hide)

Owner Integrated Media Measurement, Inc.

Inventors Klein, Mark D.; Browne, Jason; Paterson, Craig Dougal

Agent Pizzeys

Pub. Number AU-A-2010221698

PCT Pub. Number WO2010/101674

Priority 12/618,950 16.11.09 US; 61/157,843 05.03.09 US

Filing date 21 January 2010

Wipo publication date 10 September 2010

International Classifications

G06Q 30/00 (2006.01) Commerce, e.g. marketing, shopping, billing, auctions or e-commerce

Event Publications

8 September 2011 PCT application entered the National Phase

  PCT publication WO2010/101674 Priority application(s): WO2010/101674

6 September 2012 Assignment before Grant

  Integrated Media Measurement, Inc. The application has been assigned to Astro West LLC

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