Risk premiums for conversion-based online advertisement bidding

Details for Australian Patent Application No. 2010221343 (hide)

Owner Google Inc.

Inventors Silverman, Andrew E.; Chen, Kai; Sharma, Abhinay; Benson, Scott; Gallagher, James A.; Mock, Markus; Mehta, Bhavesh R.; Fox, Nicholas C.; Guha, Angshuman; Llinares, Tomas Lloret

Agent Pizzeys

Pub. Number AU-A-2010221343

PCT Pub. Number WO2010/102054

Priority 12/397,524 04.03.09 US

Filing date 3 March 2010

Wipo publication date 10 September 2010

International Classifications

G06Q 30/00 (2006.01) Commerce, e.g. marketing, shopping, billing, auctions or e-commerce

Event Publications

22 September 2011 PCT application entered the National Phase

  PCT publication WO2010/102054 Priority application(s): WO2010/102054

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